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Moonpig The Joy of Giving
Date
2019
Brief: Drive gifting occasions outside of the usual calendar dates
Idea: The ‘Joy of Giving’ campaign, designed to pose a simple (cheeky) question - are you a Giver or a Receiver?
A social-first campaign brought to life as tongue-in-cheek video content; hand drawn stills; influencer activation and through a limited edition range of cards & merchandise available directly from Moonpig
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